Manufacturing Member

  • Sto Corp.
  • Dryvit Systems, Inc.
  • Master Wall, Inc.
  • Parex USA, Inc.
  • BASF Corporation

Associate Member

  • National Gypsum Company
  • Rodenhouse Inc.
  • Plastic Components, Inc.
  • Atlas EPS
  • ADFORS Saint-Gobain
  • Georgia-Pacific Gypsum
  • Poseidon Advanced Materials
  • Dow Construction Chemicals
  • Drew Foam Companies, Inc.
  • Clark Dietrich Building Systems
  • Wacker Chemical Corporation
  • RADCO
  • Wind-lock Corporation

Building Industry News

 

Lowe’s and GE Lighting Expand Partnership to Differentiate Light Bulb Offering

DATE: 04/24/2018
SOURCE: BuildingOnline's eUpdate Newsfeed

MOORESVILLE, N.C., April 24, 2018 /PRNewswire/ — To further enhance the customer experience, Lowe’s Companies, Inc. (NYSE: LOW) and GE (NYSE: GE) announced today an expanded partnership to help customers easily find the right light bulb for their home while also saving energy and money.

As a part of this expanded partnership, Lowe’s will become the only nationwide home center to offer industry-leading GE light bulbs. Additionally, GE Lighting will become the only nationwide supplier to Lowe’s U.S. consumer retail outlets for light bulbs, including GE’s popular, proprietary light bulb line, reveal®.

“GE is trusted by both do-it-yourselfers and professional customers for producing some of the most energy efficient and longest-lasting light bulbs in the industry,” said Ann Haines, Lowe’s merchandising vice president for lighting. “We are thrilled to expand our partnership and make purchasing a light bulb easier than ever before.”

The new light bulb aisle at Lowe’s simplifies the customer selection process by clearly showcasing a wide range of options at various price points so customers can quickly compare and choose a bulb that best meets their needs. GE’s packaging will also be color coordinated to reflect color temperatures – warm yellow for soft white and cooler blue for daylight.

The new light bulb offering includes an expanded assortment of energy-efficient options, with more than half of the selection dedicated to LED solutions. A focal point of the LED category is GE’s best light—reveal® HD+ LED light bulbs, which not only help reduce monthly energy costs, but they also filter out dull, yellow light while simultaneously bringing out colors and patterns that pop.

“For years reveal has been a favorite with consumers, and we’ve continued to expand this offering, including adding many more LED options,” said Daraius Patell, GE Lighting’s North America consumer leader. “Having reveal in the Lowe’s lighting assortment adds to the depth of quality lighting options available to shoppers, allowing them to bring the best features of their homes to light and save energy at the same time.”

GE Lighting’s reveal HD+ LED bulbs are backed by a Lowe’s Love Your Light Guarantee where customers can return in-store or online purchases of them within 90 days for a full refund if they are not completely satisfied.

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.

About GE
GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the “GE Store,” through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com

SOURCE: Lowes.com

Articles brought to you courtesy of BuildingOnline's eUpdate.

Manufacturing Member

  • Parex USA, Inc.
  • Dryvit Systems, Inc.
  • Master Wall, Inc.
  • Sto Corp.
  • BASF Corporation

Associate Member

  • Wacker Chemical Corporation
  • Clark Dietrich Building Systems
  • Rodenhouse Inc.
  • ADFORS Saint-Gobain
  • Drew Foam Companies, Inc.
  • Poseidon Advanced Materials
  • RADCO
  • Plastic Components, Inc.
  • Georgia-Pacific Gypsum
  • National Gypsum Company
  • Atlas EPS
  • Wind-lock Corporation
  • Dow Construction Chemicals
Now Available
GUIDE TO EIFS with Drainage Details

 

EIFS, Contractors

 

Join EIMA, Architects

 

About EIMA
About EIMA

The national association solely dedicated to the EIFS industry

About EIFS
About EIFS

What are EIFS and what you need to know about exterior wall cladding system.

EIMA Blog
EIMA Blog

Get membership news and the latest updates through the EIMA blog.