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For More Information: EIMA to Showcase "Hero" Campaign at AIA ConventionFalls Church, Va., May 16, 2016 — The EIFS Industry Members Association (EIMA) will be in attendance for the American Institute of Architects (AIA) Convention in Philadelphia, this week, to showcase the recently launched "hero" campaign. The campaign was launched earlier this month during the EIMA Annual Meeting, with a goal of educating architects and the building community with information on exterior insulation and finish systems. The campaign slogan is EIFS: A hero hidden in plain sight, and will prove convincingly that the benefits of EIFS are far reaching and often unknown to even those working with it. "We're happy to be part of the AIA Convention and are looking forward to discussing EIFS with the show attendees" says David Johnston, executive director of the EIFS Industry Members Association (EIMA). "The hero campaign has already caught the attention of our membership and others in the construction industry; we hope the architect community finds it both appealing and informative." EIMA plans to show that no exterior wall cladding system can provide the same combination of benefits that EIFS does by design. From continuous insulation to energy efficiency, and sustainability to design flexibility, EIFS truly is a hero in the marketplace. Founded in 1981, the EIFS Industry Members Association (EIMA) is a national non-profit technical trade association comprised of leading manufacturers, suppliers, distributors and applicators involved in the exterior insulation and finish systems (EIFS) industry. For additional information please visit www.EIMA.com. |
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