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For More Information: Stephen T. Sears, (703) 538-1616 EIFS Industry Members Association Board of Directors Approves New Strategic PlanFalls Church, Va., July 7, 2022 —Falls Church, VA., July 7, 2022 — After a comprehensive process that began in late 2021, the EIFS
Industry Members Association
(EIMA) Board of Directors is pleased to announce the approval of a new strategic
plan that will bolster the industry.
To help with the process,
the Board worked with Daniel A. Varroney, a noted industry association author
and head of Potomac Core Association Consulting. With over 30 years of
experience in transforming trade associations across industries, Dan
facilitated the insight-driven, six-month planning process.
The
result is transformational. Representing the wall cladding known as EIFS (exterior
insulation and finish systems) since it was introduced in the U.S., EIMA spent
its first 40 years largely as a technical trade association and developed
technical, training, installation and design standards for use by architects,
designers, and code bodies. Now
that EIFS is an established, codified, tested and proven cladding system, the
association will maintain its technical emphasis and broaden its scope to
include all aspects of the industry’s value chain. The
new plan includes a foundational industry objective and three interrelated strategic
initiatives. The Board also approved a new governance structure. Board
members unanimously support this new EIMA 2.0. Steve Smithwick of Master Wall, Inc., EIMA’s President, exclaims, “The
timing is just right. With architects
and designers seeking energy-efficient, architecturally-flexible products,
there are great possibilities for our industry.” Sereen
Massoud, member of the Board from Dow
says, “EIMA’s new plan is right in sync with what we do. Construction materials need durability, water
repellency and protection in large volume to face the forces of nature, and our
products serve as crucial inputs to this industry.” Darryl
Little, Board Member from Gypsum Management & Supply, Inc. says, “This plan offers great
possibilities for EIFS and EIMA, and I urge everyone involved in the industry
to participate.” Stephen
Sears, EIMA CEO, said, “I’d like to thank the aforementioned members
as well as board representatives from Sika, Master Builders Solutions, Dryvit, Sto Corp,
Saint-Gobain-Adfors and L&W Supply.
EIMA’s new vision is due to the members’ work and commitment. Our future is
indeed bright.”
Founded
in 1981, EIMA is a 501(c)(6) trade association comprised of leading
manufacturers, suppliers, distributors, applicators, and architects involved in
the North American exterior insulation and finish systems (EIFS) industry. For additional information please visit www.EIMA.com. |
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